I am the founder and owner of Elsar Food Consulting, 45, I have an MBA degree from Tel Aviv University and a BA in Economics from the Hebrew University in Jerusalem.
My entire career, for the last 20 years, I spent in food sector in all its diversity.
I started my own business in mid 90s. To be self-employed was my desire since I can remember myself as a kid in Kiryat Yam. In contrast to my highly educated friends who chose to enter senior positions as employees, I preferred to be my own boss, with all the responsibilities and the risks it carries.
Because I had little money, I started as an owner of a coffee cart in a hospital. In a few years, this coffee cart became a chain of several dozen coffee carts, coffee shop and several food retail stores. In 2003, after selling my shares in the company, I managed the construction of a supermarket in area of 4,000 square meters and about 200 employees. In 2006 I set up a fresh fish procession factory and a distributing line of fresh chilled fish to about 50 supermarkets in the north of Israel. I sold the business in 2010.
From 2008 I am engaged in the development of start-ups, failed business acquisition, fund raising, business consulting and lectures.
Over the last 20 years, I have experienced ups and downs. All my experiences, failures and successes over the years gave me the knowledge to guide others. I learned everything by myself, with my own money.
Over the years, I have learning constantly. Over the years, I have developed methods, mathematical models and practices and tried them on mine business reality.
I'm a recognized consultant by the Ministry of Defense, Ministry of Commerce, Ministry of Absorption and the Ministry of Tourism.
All the knowledge and experience I have gained over the years, I want to convey to you. Talk to me. You will not regret.
In my spare time, I am engaged in extreme sports: ironman, rock climbing, mountain biking, kayaking and rafting around the world.